The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

The Long Tail: Why the Future of Business Is Selling Less of More



Download The Long Tail: Why the Future of Business Is Selling Less of More



The Long Tail: Why the Future of Business Is Selling Less of More Chris Anderson ebook
Publisher: Hyperion
Page: 256
ISBN: 9781401302375


What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on...

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